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Why us? Why this?
My name is Sam and I was just a mum, looking for some clothes that I knew my little ones would love to wear. When I couldn't find what I was looking for, I started to make them... and the rest - as they say - is history.
Our clothes are bright, easy to wear and don't get in the way of a busy day being an active kid. My very simple philosophy is to 'let kids be kids'. And that often means bold big characters that become part of our little ones fondest childhood memories.
Our chosen fabric designs echo and surf / street feel and make great everyday wear. Our items are hardwearing and easily go from the beach, to a playground to a party.